Connecting to Shoppers in the New Millennium - METTLER TOLEDO
Webinar - On Demand

Connecting to Shoppers in the New Millennium

Webinar - On Demand
Contrary to popular belief, the future is not all about on-line shopping. The in-store experience draws shoppers, and retailers must learn how to elevate their in-store experience. What appeals to Baby Boomers vs. Generation Xers vs. Millennials? With a focus on millennial shopping behavior, a shopping segment that constitutes 25% of the population in the US and accounts for $200 billion in direct spending power (and their full spending potential is just on the horizon), the future of retailing lies in the hands of this generation. What do these shoppers want? Inspiration, information, and interaction.
This webinar dissects extensive research on the shopping behavior of Millennials. Learn how the super center store is poised to grab the loyalty of this market, and what challenges that poses for the traditional grocery store. Gain insights on how retailers can connect to this new generation of shoppers.
Michelle Fenstermaker, WD Partners
40 min
English
Connecting to Shoppers in the New Millennium
Connecting to Shoppers in the New Millennium

The webinar's moderator, Michelle Fenstermaker, is Executive Director Strategy & Insights at WD Partners. Recently named on Path to Purchase Institute’s list of Who’s Who of Shopper Marketing, Fenstermaker leads a team of researchers and strategists who develop, implement, and analyze primary research that can be used to inform branding, positioning, retail, and customer experience innovations. Fenstermaker also leads the consumer research initiatives that drive WD’s quarterly white paper campaigns.

Thank you for visiting www.mt.com. We have tried to optimize your experience while on the site, but we noticed that you are using an older version of a web browser. We would like to let you know that some features on the site may not be available or may not work as nicely as they would on a newer browser version. If you would like to take full advantage of the site, please update your web browser to help improve your experience while browsing www.mt.com.