Connecting to Shoppers in the New Millennium
Contrary to popular belief, the future is not all about on-line shopping. The in-store experience draws shoppers, and retailers must learn how to elevate their in-store experience. What appeals to Baby Boomers vs. Generation Xers vs. Millennials? With a focus on millennial shopping behavior, a shopping segment that constitutes 25% of the population in the US and accounts for $200 billion in direct spending power (and their full spending potential is just on the horizon), the future of retailing lies in the hands of this generation. What do these shoppers want? Inspiration, information, and interaction.
This webinar dissects extensive research on the shopping behavior of Millennials. Learn how the super center store is poised to grab the loyalty of this market, and what challenges that poses for the traditional grocery store. Gain insights on how retailers can connect to this new generation of shoppers.
This webinar dissects extensive research on the shopping behavior of Millennials. Learn how the super center store is poised to grab the loyalty of this market, and what challenges that poses for the traditional grocery store. Gain insights on how retailers can connect to this new generation of shoppers.
The webinar's moderator, Michelle Fenstermaker, is Executive Director Strategy & Insights at WD Partners. Recently named on Path to Purchase Institute’s list of Who’s Who of Shopper Marketing, Fenstermaker leads a team of researchers and strategists who develop, implement, and analyze primary research that can be used to inform branding, positioning, retail, and customer experience innovations. Fenstermaker also leads the consumer research initiatives that drive WD’s quarterly white paper campaigns.