METTLER TOLEDO illustrates process models for self-service weighing and shares recommendations to successfully integrate self-service in fresh departments.
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Introduction to Self-Service Solutions
Innovation is the result of fresh thinking. Rediscover self-service with METTLER TOLEDO with a variety of fresh ideas for your fresh produce.
The advent of new technologies and standards in the food retail business is stimulating the market for fresh produce weighing solutions. New self-service technologies open up the prospect of more economical fresh food management - and offer customers an enhanced shopping experience.
With assisted self-service weighing at central weighing stations, customers choose their items and take them to the weighing station, where a service employee weighs them. This process is used at peak times. In quieter periods, customers weigh their own product selections.
This model is based on the idea that since weighing is more routinized for sales staff, they can serve more customers faster and significantly reduce the risk of lines forming at the self-service scales during busy shopping times.
Sales Promotions and Videos
Visual merchandising on the self-service scale offers a way to reach customers as they make their purchasing decisions. The self-service scale is a valuable in-store marketing instrument that combines information, innovation and emotion into one device. Advertising and branding campaigns on self-service scales’ displays are particularly successful in attracting attention and are seen by more than half of all shoppers.
Innovation is the result of fresh thinking. Rediscover self-service with a variety of fresh ideas for your fresh produce.
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