This webinar dissects extensive research on the shopping behavior of Millennials. Learn how the super center store is poised to grab the loyalty of this market, and what challenges that poses for the traditional grocery store. Gain insights on how retailers can connect to this new generation of shoppers.
The webinar's moderator, Michelle Fenstermaker, is Executive Director Strategy & Insights at WD Partners. Recently named on Path to Purchase Institute’s list of Who’s Who of Shopper Marketing, Fenstermaker leads a team of researchers and strategists who develop, implement, and analyze primary research that can be used to inform branding, positioning, retail, and customer experience innovations. Fenstermaker also leads the consumer research initiatives that drive WD’s quarterly white paper campaigns.