Shopper Marketing: B2B and IT - METTLER TOLEDO

Shopper Marketing: B2B and IT

Daniel Flint, from the University of Tennessee, moderates this webinar and shares the common themes in the best of shopper marketing. Learn retailer marketing objectives including building your customer base, developing loyalty, fostering transaction size, growing profits and differentiating on a basis other than price. Review shopper marketing while being challenged with thought-provoking questions.
Dr. Dan Flint, University of Tennessee
35 min
Shopper Marketing: B2B and IT
Shopper Marketing: B2B and IT

Daniel Flint is the Regal Entertainment Group Professor of Business and Director/Founder of the Shopper Marketing Forum in The Department of Marketing and Supply Chain Management, The University of Tennessee, Knoxville. He is a graduate from the U.S. Naval Academy, has a sales engineering background, and a Ph.D. in marketing and logistics from the University of Tennessee. He has worked with many firms in the consumer goods, aerospace, industrial, third party logistics industries on branding, shopper marketing, marketing strategy, account management, and innovation. 

Flint's research focuses on helping businesses develop a proactive customer-orientation, understand what customers, consumers, and shoppers value, improve their marketing strategies and develop more productive business-to-business connections. He has published in top-tier marketing journals such as the Journal of Marketing, the Journal of Consumer Research, and the Journal of the Academy of Marketing Science and top tier logistics journals such as the Journal of Business Logistics and the International Journal of Physical Distribution and Logistics Management. Flint currently is focused on shopper marketing, spending a great deal of time with leading CPG, agency, broker and retailing firms. 

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